Who Are We?

YE Stack’s story did not begin with a thesis or business plan. It began with a question: what lies at the core of intelligence?

For more than two decades, our Founder carried this question as part of daily life. Teaching and mentoring were inseparable from his work — every challenge became a classroom, every decision a chance to uncover deeper principles.

Alongside his Co-Founder, he deliberately created environments where people could act, reflect, and learn together. These were not theory-driven experiments but survival-driven laboratories, built without external capital. Over 20,000 hours, they studied behavior in motion, abstracted patterns, and searched for what truly creates impact.

In these environments, they confronted the reality of the 0–1 stage of entrepreneurship — an ultra-chaotic space where conventional frameworks of Management, Leadership, Org Behavior, and Systems Thinking repeatedly proved insufficient. The only way forward was a deeper exploration into the very foundations of how humans think, decide, and act.

During this period, the Studio operated as a Capability Partner for founders — offering leverage, solving immediate problems, and co-building ventures. The intent was not metrics or traction, but sharpening understanding through action.

This unconventional path — from behavior → to psychology → to cognition — eventually crystallized into YE Stack’s core breakthrough: in the post-AI era, what the world truly needs is not more automation, but Cognition Infrastructure™ — the architecture that makes intelligence alignable, diagnosable, and capable of growth.

The founding team reflects the same unconventional complementarity as the journey itself: